01 October 2026 · GLM Systems
A New Look for GLM: Introducing Our New Logo and Colour Identity
GLM is entering a new chapter.
As our technology, products, and solutions continue to evolve, we are refreshing the way we represent GLM. Today, we are introducing our new logo and visual identity, bringing together a new two-bird logo and a distinctive colour palette of Lime, Emerald, Cool White, and Stone Grey.
The new identity is designed to give GLM a more modern, recognisable, and consistent presence across our website, products, documentation, and communications.
Meet the New GLM Logo
At the centre of our new visual identity is the GLM Systems logo featuring two birds.
The two birds give the logo a distinctive and dynamic character while representing movement and connection. Their visual direction also brings a sense of energy and forward motion to the GLM identity.
Combined with the GLM Systems wordmark, the birds create a recognisable symbol that can represent GLM across our growing ecosystem of products and solutions.
A New Colour Palette
Alongside the new logo, we are introducing four core colours that form the foundation of the new GLM visual identity:
Lime · Emerald · Cool White · Stone Grey
Emerald – Confidence & Technology
Emerald represents strength, confidence, and technological depth. Its rich tone creates a strong contrast with Lime, giving the GLM identity a modern and sophisticated character.
Lime – Energy & Innovation
Lime represents energy, vibrancy, and innovation. Used as an accent colour, it brings a fresh and distinctive touch to the GLM identity while highlighting key elements.
Cool White – Clarity & Openness
Cool White represents clarity, simplicity, and openness. It provides a clean and comfortable foundation for our digital experiences while maintaining a modern and refined look.
Stone Grey – Balance & Stability
Stone Grey represents balance, neutrality, and stability. It supports typography and secondary elements, creating visual hierarchy while allowing Lime and Emerald to remain distinctive.
Together, these colours provide a flexible visual foundation for our expanding portfolio, including our AI-powered solutions and agents.
A Fresh Identity for the Future
Our rebranding is more than a change in colours or a new logo. It reflects the continued evolution of GLM as a technology company and the direction we are taking with our products and solutions.
The two-bird logo, together with Lime, Emerald, Cool White, and Stone Grey, gives GLM a fresh visual language that is modern, distinctive, and ready for the next chapter.
A new identity. A new chapter. The same GLM.